Nespresso

Digital & Print

Overview

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33

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Client

Nespresso

Year

2018 - 2022

Objectives

Brand Awareness
Innovation
Brand Positioning

Services

Digital
Print

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of « de Finibus Bonorum et Malorum » (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, « Lorem ipsum dolor sit amet.. », comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from « de Finibus Bonorum et Malorum » by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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